Case Study

Real engagement signal gives business development leads worth working

Home » Resources » Case Studies » Real engagement signal gives business development leads worth working

Industry

Cross-Industry, Software & Tech

Function

Mktg, Sales & RevOps

Topic

AI & Agentic

Results

81%

Cleared 81% false engagement from sales-ready leads

1→33

Split one generic send into 33 audience segments

1:1

Matched platform partners 1:1 on new leads

Company Profile

WonderBotz is a global business automation services firm serving 127 companies across five continents. It designs, builds, and runs automated and AI-driven operations for enterprise clients, and works as a certified services partner to the major automation platform vendors, sourcing and co-selling pipeline alongside them. Delivery teams operate across North America and India.

Challenge

Reps losing faith in leads that never engaged

Business development reps stopped trusting the leads they were given. The marketing platform could not tell a real buyer from an automated one, so it counted email opens as interest and passed on contacts who had not engaged with the campaign. Reps called, got nothing, and worked the next list with less conviction than the last.

The messaging had the same problem in reverse. One send went to every audience, so a finance leader and an IT leader read the same paragraph. Bad signal discouraged the people selling, and generic messaging suppressed the organic growth that should have followed.

Solution

One prioritized account list built from real behavior

WonderBotz built a multi-agent system on Anthropic Claude Opus 5, using Claude Code and the Claude API. Every real action a buyer takes becomes its own event record: a click, a page view, a form submission, a reply. Opens do not count, because machines generate most of them. Third-party intent is blended with that behavior, resolved to the audience showing interest inside an ICP account, and screened to drop competitors.

Campaigns, ads, and one-off outreaches now roll up together, so the funnel reads in tiers and business development works the top. The output is a single ICP-focused opportunity list, scored at the company and audience level, with the engagement evidence attached, and a standing record of every account in a partner program, when it entered, and who worked it. In joint GTM programs, WonderBotz brings one qualified lead for every partner-sourced lead, and both sides share credit for the ones they build together.